Hi everyone, this week’s Designer Interview is with the stunning Ardour Wolf Design. Founder and designer of Ardour Wolf, Bianca Plasencia, had a desire to bring art to life in homes. Her art deco inspired throws are truly works of art and with the newly released Aves of Ardour Collection now available you can be sure to discover something special.
What is your brand about?
I wanted to offer something to the market that was different – a 100% Cotton geometric pattern throw, but with an artistic design. I did this by blending art and design into it by using a six to eight on-trend colour palette.
How did you get started?
After launching my online retail store I wanted to start developing my own brand, I started to make a few mentors within the wholesale industry, through these connections I was able to develop my knowledge further on how to get my own Ardour Wolf Design throws up and running. I spent a good six months working on a number of designs. Once I felt confident enough in the final style, I then spent the next four months deciding which designs I was going to run with for the Aves Of Ardour Collection. I am so humbled to see the collection come to life, I have worked along side my mentors and developed everything down to the finest details such as the tags and the luxury sliding box each throw is packaged with.
So what was your inspiration?
My true inspiration behind the Aves Of Ardour Collection was to deliver an abstract art piece into my client’s room without it having to be a piece that hangs on the wall. I wanted to offer them art that could be displayed across their bed or on their sofa.
What keeps you motivated?
I source my main motivation from making my clients happy, I want them to feel proud to display Ardour Wolf products in their home. I am constantly developing innovative ideas and I love seeing them come to life. Aves Of Ardour started off as an idea and to see it come to full fruition truly motivates me to produce another collection. I want to deliver my product ideas into my client’s homes and for them to feel cosy and pleased with their purchase.
Where do you source your materials?
The colours used in Aves Of Ardour were drawn from nature. The colours found in exotic aviary wild life is what was used as inspiration for these designs. I sourced pure cotton for my throws from a country that is famous for producing the highest quality of cotton, cashmere and silk… India. Some of the best cotton is manufactured in India and has been for many centuries, their artisans can produce such exquisite pieces.
Each colour you see on an Aves Of Ardour piece comes from hand dyed thread. The thread is then knitted together to produce our design. With some pieces holding an 8 colour palette you can imagine the intricacy that went behind developing the throw, the industry standard uses looms that hold a up to 6 colours. We wanted to push the boundaries and searched for a manufacturer that could develop and deliver our eight colour tone vision.
What are the design trends you are seeing emerge for 2016/7?
Heavy textures are starting to appear in interior styled homes, there is an increasing demand for products that have hints of a naturally sourced element, such as marble and copper. There is a push for products that are made from natural materials, whether that be raw timber, leather, cotton, wool or stone. I think the next design trend will be bringing these natural elements into homes to produce pockets of texture and colour, which will lead into an shift for an art-deco inspired style home.
What is your favourite piece at the moment?
My favorite piece has got to be Robin, I love the way the geometric pattern sits, as well as the colour tones used. The two-sided design of the throw compliments each other nicely. The pattern displays colours such as Teal, Yellow, Aqua and a Marmalade Orange, I feel like these are all colours that would nicely compliment any home. The back features a burnt orange and an umber brown, its just a blend that works perfectly with the white front and pattern work. The blend of colours speaks volumes.
Thank you to Bianca from Ardour Wolf Design for taking the time to speak to HomeStyleFile today. You can see the all of the Ardour Wolf Design collections here and don’t forget to check out Bianca’s Instagram for design insights for your home.